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potofgoldSEARCH ENGINE VISIBILITY’ DESIGNED TO GET YOUR WEB SITE NOTICED

Dossigan Domains Now Offers Tool to Optimize Your Internet Presence

Phoenix, Arizona (December 1, 2009) – According to analyst firm Netcraft, there are more than 238 million Web sites online. Getting a Web site noticed online can be daunting, which is why Dossigan Domains decided to offer Search Engine Visibility.

Search Engine Visibility walks users through a step-by-step process to make their Web site search engine friendly. This not only makes a search engine more likely to index the entire site, but to help get the Web site higher in search engine rankings.

One the more challenging obstacles in competing in the online business arena is getting notice. Having your business noticed when customers search the web for a service which you offer is critical to your success. Search Engine Visibility can make a big difference and can help steer you through the difficult process of maximizing you search engine ranking with over 50 major search and business index services.”John Doss, CEO.

Search Engine Visibility lets users optimize their site by defining keywords, analyzing content and tracking keyword performance. Search Engine Visibility also provides a “Top 10 SEO Checklist,” which helps identify commonly made mistakes and techniques on how to make a Web site stronger.

Search Engine Visibility also provides a video tutorial and other educational materials which help users understand the search engine optimization process. Once a Web site is optimized, users can submit their Web site to the most commonly used search engines on the Internet.

Users can call Dossigan Domains’ 24/7 customer care representatives if they have any questions during the optimization process.

For more information about Search Engine Visibility or any of Dossigan Domains’ services, visit http://www.DossiganDomains.com  or email me jdoss@dossigan.com

About Dossigan Domains

We are here to provide web services that your company needs at an affordable price. Come join our family and start enjoying the great services.  A great product offering and unequaled customer Service is the hallmark of our business. 

Having the right equipment for the job is critical in doing any job right.  Go to our website today and set up your customer account, then call our 24/7 support line at (480) 624-2500 and have 1 of our support professionals review you business strategy to make sure you have the the proper tools for your business plan.

- Dossigan Domains
© 2009 Dossigan Domains All Rights Reserved.

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After spending the better part of the last year trying to figure out how to best share my feelings and thoughts, expanded my social presents, and igniting an online business plan, I have decided that I have an organized a relatively sound business strategy for implementing the infrastructure necessary to migrate a online hobby into an online business. 

While most of this is my spin on the approaches and tools, I can not take a lot of credit for inventing any of this.  This is through the had work of many of the Internet world’s most brilliant minds.

Following are the key components:

1. Domain Name

Choice a name that reflects your branding.  If you are luck enough to find a name that is relevant to your business all the better, however if you don’t, find a name that can represent your brand.  A short, catchy, easy to remember name is always a good idea.  Who would have thought that Go Daddy, Google, Yahoo, or Tweeter would be household names.  Check out the video below by Bob Parson’s of Go Daddy to help you locate an effective name


2. A Hosting Plan

Once you have selected a domain name you will need a place to present your message or implement your online business plan.   This requires a hosting plan.  There are several variation of plans.  Feel free to review these plans to find one that is right for you based on your experience level and business strategy:

  • Website Tonight – A non-techno solution works well for lots of first time users or business professionals that don’t know a lot about website development or don’t have the developments tools necessary to create that professional site.  Website Tonight  is a template based solution that supplies the basic website framework and infrastructure to give you the ability to have your website up and running in a very short time without a lot of training or experience.

  • A Shared Hosting Plan – This plan is idea for the user that has access to a web developer or has the experience to develop a web presents using your choose of a pre-configured Windows® or Linux® plan.  This plan allows the owner to develop a traditional website using dynamic content from a database or us a variety of tools such as Dreamweaver,  WordPress, CGI, Flash, Java, .Net, and many others.

  • Virtual Dedicated Server – Virtual Dedicated Server offers affordable flexibility for site owners who need full control of their server space at a price that won’t break the bank. Get custom results by building your own server or choose a pre-configured Windows® or Linux® plan, each featuring Plesk® control panels, optional managed backup and more. There’s never any need to buy additional hardware — our elastic virtual server technology makes it easy to grow your server size as Web traffic increases.

  • Dedicated Server – A Dedicated Server is perfect for eCommerce, multimedia, gaming and other sites that need advanced performance, reliability and control. Choose from pre-designed Windows 2008 and Linux plans featuring multi-core processors, enhanced options like managed backups and much more – or build your own server for customized results.

  • Custom Website Design – If your budget permits a site developed by a professional web development service might be the your best bet.  This can get your business up and running quickly and reflect your professional brand. There are many service available but one of the best is The Dream Design Team  presented by Dossigan’s Domains.

3. Accessorize 

ma_cards We all have seen that the critical part of any decor and fashion statement is how it is presented.  A great website name and 99.9% uptime means little if the content doesn’t deliver its intended message.  Here are a few critical components: 

  • SSL CertificateYou will probably need a SSL (Secure Socket Layer) to keep you customers information secure and to give you customers the confidence that you are a repeatable business.
  • A Shopping cart, - there are many.  A few are Quick Shopping Cart (works well with Dossigan Domain’s hosting), Ecommerce (a WordPress plug-in), and Zen Cart (software provided with Dossigan Domain hosting).
  • Merchant Account -  A Merchant account or PayPal relationship are channels of receiving online payments.  PayPal has the limit in that everyone that want to use it has to have a PayPal account, however it is a cost effective way to start you store front quickly.  A merchant account is a great solution and gives you store front a professional look and allows the customer to use there payment option of choice.  A Dossigan Domains Merchant Account makes e-business simple. Increase sales, cut paperwork and reduce risk – our partners authorize credit card purchases, process them and deposit the proceeds into your account. It’s simple!
  • Social Media Tools – This accessories cross into the marketing arena as well.  It is extremely important to develop a relationship with your target market and customers.  People want to do business with people they identify with.  Social media tools have made this a reality over the past few years. 
    • One critical components of a social presents is a personal blog.  Dossigan has a couple of products; SmartSpace that incorporate a Social Dashboard Quick Blogcast and Website Tonight, integrates Twitter and Facebook; also you can implement Website Tonight and Quick Blogcast  ala-cart.  Another great solution is WordPress, one of the leading products for building your Blog.  WordPress has 100’s of templates and 1000’s of plug-ins to give you the power to present your image the way you want.
    • There are several social media websites that are critical in connecting with your customers or potential customers.  The top sites are  Facebook.com, Twitter.com, LinkedIn.com, and MySpace.com.
    • Google tools provide a variety of tools to help you market you site and gather relevant content, such as, Google Alerts, and Google AdWords

I will publish a separate blog to address Social media at a later time.  Stay tune. 

4. Marketing Tools

There are two sides to this story,

1) Strategy – this is a topic that needs it own space and discuss.  I will post a separate topic on this shortly. 

2) Marketing Tools – which I will cover now.

  • Site Analysis – Web Site Analysis – This will give you the information and demographics to determine how your business is doing and how to develop you future strategy.  It gives you live statistics on who is visiting, were they are from, and what they find interesting about your site.   You can even use site analysis to track path analysis to see how your product presentation performs.
  • Email Marketing – Face it: There’s a right way and a wrong way to do most everything. This is particularly true when it comes to email marketing. The last thing any law-abiding citizen ever wants is to be associated with spam.  Now you can enjoy all the benefits of email marketing – and steer clear of ever being considered a spammer. No one wants to receive marketing emails they didn’t request. That’s true! But there are many people who want to know about your products, company or organization. These people will welcome hearing from you and actually look forward to getting your emails.
  • SEO – Search Engine Optimization – This is probably the most critical part of having a successful online business.  No matter how great your product or message is, if people can’t find you, you will not be heard.  The old saying "If a tree falls in the forest and no one hears it did it make a sound" is appropriate here.  Activity is the difference between hobby and business. 
    • 4 Steps to Success
      • Search Engine Visibility – robust analysis (including keyword usage, spiderability, and Robots.txt files and Robots Meta tags) of your site’s strengths and potential weaknesses helps you secure crucial search engine success.  Improved Site Spider increases the performance of the Site and Keyword Analysis tools so you get detailed, site-specific results faster than ever before.
      • Submission – Easily submit your Web page(s) to leading search engines. Around the world or region-specific, it’s up to you. Search Engine Visibility helps you submit your site to more than 200 search engines and directories in all!
        Target your local audience. Submit your site to local search engine programs like Google® Local, Yahoo!® Local, Live Search (MSN) and Local.com®. * For brick-and-mortar businesses only; not available to online-only businesses. Or use Search Engine Visibility to submit your blog to more than 75 blog search engines and directories.
      • Web Analysis – This will give you the information and demographics to determine how your business is doing and maybe how to develop you future strategy.  It give you live statistics on who is visiting, were from, and what they find interesting about your site.
      • Reporting  – No more wondering about results. Search Engine Visibility is loaded with reports that give you answers, including Link Popularity to gauge the crucial number of inbound links to your Web page; List Checking to verify that your Web page is listed with the Internet’s leading search engines and directories; Alexa®/Google® Rank to assess your page’s online performance; Competitor Rank to compare your site’s search engine ranking to that of your competitors; and Keyword Ranking to learn your current ranking on AltaVista®, HotBot®, Lycos®, and MSN®.

5.  Have a Business Plan

A friend told me once there are lots of ideas, but success is 25% idea and 75% implementation.  I believe now that is a conservative estimate.   You should have a professional brand that portrays your image.  If you need help with this check out “Brand Design Team” from Dossigan Domains.  A solid plan is absolutely imperative. 

Below are Bob Parsons’ 16 rules for success.  Rule # 1, "Get and stay out of your Comfort Zone" is one the rules that has had a huge impact on me personally.  I have tended in the past to try to avoid situations that were not natural for me, however i found attacking your weakness is the best way to eliminate that weakness.  You can go to Bob Parson’s Blob for a complete explanation of the rules and even purchase a poster for you wall as a reminder. 

In short here are the Bob’s 16 Rules:

  1. When you’re ready to quit, you’re closer than you think.
  2. Never Give Up.
  3. When you’re ready to quit, you’re closer than you think.
  4. With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be.
  5. Focus on what you want to have happen.
  6. Take things a day at a time.
  7. Always be moving forward.
  8. Be quick to decide.
  9. Measure everything of significance.
  10. Anything that is not managed will deteriorate.
  11. Pay attention to your competitors, but pay more attention to what you’re doing.
  12. Never let anybody push you around.
  13. Never expect life to be fair.
  14. Solve your own problems.
  15. Don’t take yourself too seriously.
  16. There’s always a reason to smile.

Find it. After all, you’re really lucky just to be alive. Life is short. More and more, I agree with my little brother.
He always reminds me: "We’re not here for a long time, we’re here for a good time! – Bob Parsons"

These are 5 major components.  There are lots of specifics and lot to learn, but following these steps and components will be a great start to.  As Bob states “Never Give up” .

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6 steps to identifying a SEO Therapy

I was posed these questions the other day and thought I would share my answers with you.  If you take a look at your site’s SEO ranking, unless you’ve had an SEO analyst take a look at it your score may not be what you would like,  thus the results from search engines may leave you out of the picture.  I can go into details if you are interested, (just contact me for a discussion), however the purpose of this post is to help you find the right SEO Analyst for your needs.

1. When & how did you get started in search engine optimization?

I started my internet hosting and web development business back in the 90′s.  The landscape has changed significantly over the past few years so I needed to refurbished my SEO education this last year.  I had an artistic blacksmith business and also took over the volunteer management of the Arizona Artists Blacksmiths Association’s Website.  I encouraged the association to start expanding there revenue streams into the web with Affiliate and Online Marketing, E-commerce, online registration and a Classified Ads area.  Of course I also upgraded my business strategy to incorporate these same components.  The bottom line was I needed to focus on fine tuning SEO for both myself and the AABA websites.

Since my initial delving into the SEO frontier I’ve focus my blog efforts toward individual campaign strategies (i.e. the environment, running, spiritual, etc).  The way I have done this is on several fronts.  I’ve incorporated WordPress as my blog site software and have utilized WordPress plug-ins to fine tune my SEO tags, descriptions, and naming standards.  I’ve made sure my naming convention of individual blogs match my campaign strategy for my site.  The same holds true for tags and description.  I’ve also incorporated social bookmarks to make sure my blogs are referenced with appropriate tags, descriptions, and titles for posting to the top 10 or so social bookmark sites.  In addition I’ve incorporated social networking components like Twitter, Facebook, and LinkedIn.  I make sure I create and maintain a sitemap.xml to make my site’s are SEO search friendly.

In addition, I visit several related blogs daily that are in line with my campaign strategy and make comments where I can reference my relevant blogs.  The more a site is referenced the better the SEO ranking, however one must be careful that this doesn’t appear as blatant marketing.

Another key component is how dynamic the site is.  Static content scores low.  So I employ some autopilot blogging to help keep my content dynamic and fresh with twitter tools and Google alerts along with my own blog articles.  I try to have at least one article per week per blog, but life gets in the way from time to time, so the autopilot feature really helps.

2. If you were hiring an SEO expert, what would you look for?

I would look for an individual that was passionate and energetic toward the marketing profession.  I believe it is critical to have the type of personality that thrives on an environment that is dynamic.  Marketing is a very dynamic field and requires a person that can flow with the whims of the needs of the day.  They may be different tomorrow.  A person that likes an operational type work flow may struggle in a dynamic marketing situation.

Depending on the level of individual an understanding of campaign management and how to bring together target markets or groups and a product offering are paramount.  Capable of understanding what demographics would related to a product also is extremely important.  I would also want an individual that understands the importants of SEO and traffic management.

3. What do you do in a typical day?

Typically my day starts with coffee, email and social networking.  Then a run and/or trip to the gym is usually in order.  This may not sound relevant to the topic, however in my case this morning ritual is critical to my state of mind.  My state of mind is important to my daily enthusiasm.

After I’m awake I review my to do list for the day to see what is planned and make a few additional plans adjustments for the day.  Typically, each day has a specific campaign to focus on.  I then visit a few blog sites related to that specific campaign strategies.  A variety of tools for this like Google Alerts, RSS feeds, Twitter, LinkedIn and Social Network group affiliations are part of working each campaign.  I write comments and responses to as many blogs as my creativity allows.

After this I focus on Campaign refinement.  This may come in the form of writing blogs or enhancing blog site in some fashion.  I’m working on some various business strategies to enhance my business plan, however I won’t get into the detail of that just yet.  This takes up the majority of my day, however marketing is a dynamic venture and requires a bit of nimbleness.

Last but not least I prepare dinner, one of my other passions, for my wife and I.  This gets back to the state of mind and wellness of my home life.

4. Any interesting/funny experience regarding search engines that you can share?

Nothing to hilarious.  When I first started using Google alerts to autopilot some of my blogs and campaigns my seemingly relevant search criteria at times brought up unpredictable results.  One of my search criteria was for intitle:running. When I first ran the search it looked like it was right, however I notice over time on occasion some of the results were not exactly what I expected.  So rather than go into specifics I would just say be careful of autopilot blogging if you are concerned about offending your audience.

5. Advice that you have for beginners: on where to start, how to learn, and become a successful search engine optimization professional?

There are several basic tips to help get started in this profession:

  • Embrace social networking and media.  Get on Twitter, LinkedIn, Facebook.
  • Learn Non-marketing marketing.  Build relationship in your network with trust and integrity.
  • Read SEO educational publications.  SEO is not exactly a science, often more of an art, but there are basic principals.  If interested I can supply several publication.
  • Understand Campaign management.  Understand your product and understand your related target market.  This combination is what niches are made of.  Products alone are not a niche.

6. What do you think is the best career path – freelancing, marketing agencies, or in-house corporate jobs?

I think the answer to this question is based on each individual.  A natural entrepreneur can do very good at freelancing, however, this is not for everyone.  For some that boss you see in the mirror can be to easy on you.  However, trade off of a flexible schedule and control of direction can be very rewarding.

As for marketing agency vs in-house corporate jobs, major difference is the company’s object.  Marketing Agency will likely be committed to online marketing and SEO objectives as part of its business plan, where as a corporate entity will be more committed to its own product line.  SEO and Marketing is the market agencies product.

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